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Adwords Match Type Trump

Adwords Match Type Trump

An important point to remember when organizing your Ad Groups is that the Match types for a specific keyword will trump each other in this order: [exact match] will trump “phrase match”  which will trump +broad +match or broad match So – as an example – suppose you have the following keywords, bids, quality score, and Ad Rank: [red shoes on sale] Bid: $1.60 QS:  8 Ad Rank = 12.8   “shoes on sale” Bid: $1.50 QS: 9 Ad Rank = 13.5   +shoes +sale  – or – shoes sale Bid: $1.20 QS:  5 Ad Rank = 6   So if someone were to search the query:  red shoes on sale – you would expect your phrase match keyword to show since its ad rank is 13.5 which beats out your other keywords that also match that query – but that is not the case, since the Exact Match will always trump phrase match.  So your Exact Match keyword will be triggered, and it is very possible that your ad will show lower for that particular query, than it would if you were not bidding on the exact match.  The reason Google has this “trumping” aspect on match types is to give greater control to the advertiser.  So it is very important to remember when you have overlapping keywords, as in this example – your exact match keyword will always be triggered for that exact query.   This particular feature can also cause problems for you if you aren’t careful – which we’ll cover in our next...

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Copy/Paste in Adwords – Finally!

Copy/Paste in Adwords – Finally!

Today I saw a little announcement when logging in to one of the accounts we manage which is really a BIG improvement for Adwords. Finally you can copy or paste Campaigns, Adgroups, Keywords or Ads from within the Adwords Interface. In the early days of Adwords you had to ask your account rep to duplicate a Campaign for you – then finally you could copy & paste from the Adwords Editor.

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Grant Renewal Deadline

Grant Renewal Deadline

Just a friendly reminder to all Google Grantees that you should have received an emailed invitation to submit your Google Grant Renewal Form. There is a 3 week window from the date that you receive your email to submit your renewal. We found that the instructions weren’t super clear on where to find the form, so we’ve simplified things for you here…

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More Benefit from your Grant

More Benefit from your Grant

The main “problem” with Google Grant Adwords accounts is that the clicks are free. I know that seems to be a contrarian statement, but it’s true. We don’t tend to value things that are free, and as a result I’ve seen that nonprofits tend to just “set it and forget it” once they have their Grant Accounts up and running. Google requires Grant accounts to be actively managed or the account will be closed. But besides fulfilling the requirement for active account management, nonprofits are missing a great opportunity if they don’t use their Grant Account to full advantage.

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Organic Real Estate is Shrinking

Organic Real Estate is Shrinking

A discussion on the shrinking organic real estate on Google Search results. Is this really a bad thing? Or is Google providing more relevant and helpful results to searchers?

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Important! Google Grant Renewal

Important! Google Grant Renewal

Google announced today (June 26, 2013) that all Google Grantees whose Grant has been in place for more than 6 months must submit a renewal form. All Grantees received an email today with the announcement of this new policy. There are two things that Google will be confirming for each Grantee:

1) Is the Grantee Adwords Account in compliance with Google Grant requirements
2) Is the Grantee’s nonprofit status current

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